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Lenor Super Deodorizing Indoor Drying Sunshine Scent Refill, Extra Large Size
By using refreshing scents and themes related to nature in their communication, they are attracting new users.
For consumers who don’t use fabric softener, or especially those who think detergent alone is sufficient, our appeal has previously focused mainly on odor-eliminating benefits. We will now shift our communication to include refreshing scents and themes of nature to attract new users. Furthermore, by incorporating new technology into our best-selling green and pink products, we will further promote the unique role that only fabric softener can fulfill.
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